·5 min read
The seven ways your startup idea dies (with the base rates)
Startups rarely die from a surprise. They die in about seven ways you can name in advance, each with a base rate and the question a good opponent would ask first.
Startups rarely die from a surprise. They die in about seven ways you can name in advance, each with a base rate and the question a good opponent would ask first.
Base rates can sharpen your judgment about a startup idea and rank what to de-risk. They cannot tell you whether you will win. Here is where that line sits, and why it matters.